Small shots. Big moments. Made to move.

YO'S

Great coffee.
Good people.
Real connection.

NEW YORK COMING SOONYO. SPARK IN DEVELOPMENTKENYA 001 ORIGIN RELEASENEW YORK COMING SOONYO. SPARK IN DEVELOPMENTKENYA 001 ORIGIN RELEASE

One mark.
Many moments.

About the Founder

A personal story behind YO.

NairobiNew York

The founder of YO. is Kenyan, and his heritage has shaped an appreciation for community, hospitality, and the connections created around coffee.

The name itself is personal. “Yo” began as a childhood nickname and, through years of playing and coaching sports, naturally evolved into “Coach Yo.” Across those experiences, one idea remained constant: bringing people together.

YO. carries that spirit forward.

Coffee became the natural meeting place — an everyday ritual capable of creating conversation, connection, and community. The founder's Kenyan heritage also gives the brand a meaningful connection to one of the world's exceptional coffee origins, reflected in the development of Kenya 001 and the broader vision for YO.

The ambition is simple: build something welcoming, distinctive, and capable of bringing people together wherever YO. goes.

Great coffee. Good people. Real connection.

Coffee

The center of everything we make.

A freshly pulled espresso shot with golden crema in a ceramic cup

Espresso

Pulled with care, every time. The daily ritual, done right.

A tall glass of cold brew coffee over ice

Cold Brew

Slow-steeped, smooth, built for the pace of the city.

Roasted single-origin coffee beans spilling from a kraft paper bag

Kenya 001

Our first origin release. A starting point for where YO’S sources from next.

The cup system

One mark. Many moments. Always YO'S.

Short. Simple. Memorable. From an 8 oz espresso to the clear YO cold brew, every cup carries the same mark and the same intention — coffee from East Africa, roasted for New York.

The YO'S cup system — 8 oz espresso, 12 oz cappuccino, 16 oz latte, 20 oz cold drinks, and the clear cold cup for cold brew and iced latte, alongside origin reserve, seasonal, personalized, reusable and merchandise cups
8 oz

Espresso

12 oz

Cappuccino

16 oz

Latte

20 oz

Cold Drinks

Cold Cup

Cold Brew / Iced Latte

Sustainable

FSC paper and plant-based lining.

Quality

Double wall for the perfect sip.

Responsible

Sourced, roasted and served with intention.

The Ritual

More than coffee. A part of the day.

Matcha to chai to a naturally caffeinated Spark — every pour is made with the same intention, hot or iced, wherever the moment finds you.

YO'S matcha and chai lattes served hot and iced alongside a YO. Spark can

Matcha

Earthy. Smooth. Focused.

Chai

Warm. Spiced. Balanced.

Spark

Clean energy. Real focus.

Premium canned beverages

Small shots. Big moments. Made to move.

Naturally caffeinated coffee in a slim 12 oz can. Real coffee, never from concentrate. Clean ingredients you can actually recognize.

The YO'S canned beverage lineup — SPARK Kenyan Coffee with Meyer Lemon, Blood Orange, Ginger Citrus, and COLD Kenya 001 Black, with the YO'S Difference callouts
SPARK

Kenyan Coffee + Meyer Lemon

SPARK

Blood Orange

SPARK

Ginger Citrus

COLD

Kenya 001 Black

100mgCaffeine
40Calories
6gSugar
Non-GMOClean

Product renders shown. Final formulation, ingredients, and nutritional information will be confirmed at launch.

Formats

One brand. Four formats.

Built to go where people are — from a full neighborhood café to a cart at the biggest moments of the year.

The four YO'S retail formats: Neighborhood café, Express window, Counter build, and the mobile On The Move cart
01

Neighborhood

The full café experience. Rooted in community.

02

Express

Fast, focused, high-throughput. Made for the moment.

03

Counter

Small footprint, big impact. Hotels, lobbies, campuses.

04

On The Move

Mobile and event platform. Anywhere people gather.

Locations

Where YO'S is going.

New York
COMING SOON

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New York. Coming soon. We'll let you know before anyone else does.

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Partnerships

Building YO'S beyond one café.