
Espresso
Pulled with care, every time. The daily ritual, done right.
Great coffee.
Good people.
Real connection.
The founder of YO. is Kenyan, and his heritage has shaped an appreciation for community, hospitality, and the connections created around coffee.
The name itself is personal. “Yo” began as a childhood nickname and, through years of playing and coaching sports, naturally evolved into “Coach Yo.” Across those experiences, one idea remained constant: bringing people together.
YO. carries that spirit forward.
Coffee became the natural meeting place — an everyday ritual capable of creating conversation, connection, and community. The founder's Kenyan heritage also gives the brand a meaningful connection to one of the world's exceptional coffee origins, reflected in the development of Kenya 001 and the broader vision for YO.
The ambition is simple: build something welcoming, distinctive, and capable of bringing people together wherever YO. goes.
Great coffee. Good people. Real connection.

Pulled with care, every time. The daily ritual, done right.

Slow-steeped, smooth, built for the pace of the city.

Our first origin release. A starting point for where YO’S sources from next.
Short. Simple. Memorable. From an 8 oz espresso to the clear YO cold brew, every cup carries the same mark and the same intention — coffee from East Africa, roasted for New York.

Espresso
Cappuccino
Latte
Cold Drinks
Cold Brew / Iced Latte
FSC paper and plant-based lining.
Double wall for the perfect sip.
Sourced, roasted and served with intention.
Matcha to chai to a naturally caffeinated Spark — every pour is made with the same intention, hot or iced, wherever the moment finds you.

Earthy. Smooth. Focused.
Warm. Spiced. Balanced.
Clean energy. Real focus.
Naturally caffeinated coffee in a slim 12 oz can. Real coffee, never from concentrate. Clean ingredients you can actually recognize.

Product renders shown. Final formulation, ingredients, and nutritional information will be confirmed at launch.
Built to go where people are — from a full neighborhood café to a cart at the biggest moments of the year.

The full café experience. Rooted in community.
Fast, focused, high-throughput. Made for the moment.
Small footprint, big impact. Hotels, lobbies, campuses.
Mobile and event platform. Anywhere people gather.
New York. Coming soon. We'll let you know before anyone else does.
No spam. Just YO'S news, straight from the source.